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Head of Marketing (m/f/d)

Germany, Bayern, MunichMarketing

Job description

Would you like to lead, inspire & empower bright minds in a growing hospitality scale-up?
If you are looking for an opportunity to shape your team, join us as a Head of Marketing m/f/d in Munich!

How you'll be hosting with heart:

  • You aim to grow and develop your marketing team members and are an inspiring, humanistic coach.

  • You develop and execute a comprehensive marketing strategy including limehome's direct and indirect sales channels, the website, performance marketing, social, CRM & loyalty program and budget allocation.

  • You are an expert in integrated approaches towards both online and offline marketing practices.

  • You are analytical and follow a data-driven philosophy for driving decision making.

  • You monitor market trends and customer needs to explore additional revenue streams and establish limehome as a thought-leading brand in the hospitality industry also acting as a key business partner to identify innovative growth strategies.

  • You identify market trends, plan SEA, Affiliate & CRM campaigns and use web analytic tools to analyze the performance of it. You develop and implement digital marketing strategies, including CRM, Search Engine Marketing (SEM) and Affiliate.

  • What's more, you enable creation and execution of marketing campaign budgets and track, measure, and improve monthly reports with all KPIs (e.g. web traffic, ad spend & ROI, etc.) to report on the effectiveness of our marketing activities.

What you need to shoot for the stars:

  • You have extensive marketing experience in a high-growth, marketing-driven B2C company in marketing strategy development, budget planning and marketing performance measurement.

  • You have a track record of cultivating and leading high-performance marketing teams and achieving ambitious growth targets with your outstanding analytical-, communication- and leadership skills with a hands-on mentality.

  • You have a deep understanding of performance marketing channels and broad experience across all relevant fields of marketing (SEA, affiliate, CRM,...)

  • It would also help if you are capable of managing and expanding an international portfolio of markets that require both consistency and tailored approaches.

  • You are fluent in English (German is a plus)

Job requirements

We're designed to stay because:

  • Hybrid Office Model: We offer a flexible and empowering work environment - you can choose to work 100% from our office in the Werksviertel or partially from home and the office.

  • Visa & Language Support: We’ll support you during your visa process and with learning German on every language level after passing your probation period.

  • Relocation Support: We'll financially support your move to Munich if you live further away than 300km from our office.

  • Oneteam: We are #oneteam with a transparent company culture by staying up to date with each other through team stand-ups, regular All-Hands and suite events (Summer, Wiesn, Christmas).

  • Growth and Development: We make sure that you keep growing - through constant feedback, peer reviews and exchanges with focus on your development.

  • Coaching Tool: Develop your leadership skills further in individualized 1:1 sessions with experienced business coaches from Sparrks Coaching.

  • Limitless learning: We offer you the possibility to choose an external development format that will help you in exploiting your potential without any limits in budget.

  • Workation: You have the chance to work twice per year for a duration of up to 4 weeks from a different country in the European Union. Our limehomies love traveling so we want to give them the chance to work from inspiring new locations regularly.

  • Sabbatical: After your 2 years anniversary with limehome we offer the possibility for a 3-month sabbatical. You can use it for whatever you want: may it be traveling, spending time with your besties or volunteering.

  • Everything for our limehomies: We focus on your physical wellbeing (Urban Sports Club), to your mental wellbeing (, or even staycations in one of our beautiful limehomes, and many more suite benefits. Join us and find out! ;)

Katja is looking forward to your application (in English)!

If you do not have a current CV available, no problem, send us the latest version of your CV and the link to your LinkedIn.

Who we are:
limehome is “designed to stay” - a digital hotel concept. Through our Tech DNA and with our fully digital-enabled guest journey, we make stays more enjoyable for those who want to change their way of travelling, living and working. We offer high-quality and comfortable suites in more than 90 locations in Germany, Austria, Spain and the Netherlands – but this is just the beginning. Apply now to make an impact and bring the hospitality industry into the 21st century!

How we work:

At limehome, we welcome innovative thinkers and big dreamers from all different cultures, every corner of the world, religion and gender, who don’t shy away from questioning the status quo. We encourage our limehomies to host with heart and shoot for the stars in a company culture that provides a better place for people to grow, have a lasting impact and fun together. Always feel free to hand in your application without a picture or information about your nationality, religion, individual background, or gender. 


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